In the digital age, technology and business leaders are running into a specific execution challenge - bridging the cultural divide that separates the very different types of professionals who are staffed on a typical project. The enterprise has never worked with the uber designer, or the design-development-business triumvirate. It has never had product managers either. For many, the task of bringing it altogether is an unsolved problem. As would be expected, companies are turning to a role that has traditionally been adept at learning new skills, and straddling multiple distinct, even antagonistic, cultures – that of the business analyst.
 
Read the research available from Forrester
 

Leave a comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
To prevent automated spam submissions leave this field empty.
4 + 12 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.