As a topic that is on the minds of business architects, business analysis professionals and CEOs alike, digital transformation is garnering attention for a magnitude of important reasons. While not a new subject, digital transformation is one that is relevant, timely and of great importance, and it is raising questions on how to leverage this transformation to catapult the success of organizations through these changing times.
At this year’s Building Business Capability Conference (BBC) in Orlando, Florida, Mike Rosen will deliver a tutorial (Tuesday, November 7 from 1:30 pm – 4:30 pm) examining “Digital Transformation: New Realities Require New Architecture.” Mike’s presentation will explore the challenges and opportunities being faced by organizations, and how a fundamental shift will be required to achieve transformational success.  Also, Mike will deliver a session on Thursday, November 9 at 2:10 pm called “BA Guide to Architecture: How to use Business Architecture for Digital Transformation”.

BBC Tutorial
Tuesday, November 7 from 1:30 pm – 4:30 pm “Digital Transformation: New Realities Require New Architecture
Mike Rosen is Research VP of Strategic Architecture at IDC. He is also VP and Founder of the Business Architecture Guild. For the past 15 years, he was Chief Scientist of Wilton Consulting Group which specializes in helping organizations create and get value from Business and Enterprise Architectures. Mike has over 35 years experience in architecture and application development, has held numerous CTO and Chief Architecture positions, and is internationally regarded for his presentations and courses in architecture.

Source: BBC
“Although, it is associated with hype, digital transformation is well underway. No one can afford to ignore it,” explained Rosen. “It is not a trend or a flash in the pan. Generally, there is an understanding that a transformation is taking place; however, there is a lack of understanding of how far-along the transformation is and how the transformation impacts everything that businesses does.”
The fast and rapidly moving digital transformation is causing direct changes to how organizations run, including changes and evolution to new business and operating models. As Mike explained the role of information, people, process, and technology are evolving as they support new operational efficiencies and business ecosystems.
“Digital transformation is enabled by technology, but the real change is how organizations are using that technology to change their business and operating models,” explained Mike.  “An additional change, which is driven by digital transformation, is the change in the business ecosystem.”
Examining how far digital transformation has come, Mike shares that it is now everywhere, even in our shoes. “Every product and how it is being used is changing,” explained Mike. “An interesting example is a pair of ‘connected’ running shoes that can provide you with constant information and feedback.” Through digital transformation, consumers can see how far they have run, their time, and even how much wear the shoes have so far. But even more important, the shoes are just one component of an overall ‘fitness lifestyle ecosystem’. While just an example, in general, ‘connected products and assets’ will help to drive organizational, operational and product improvements by providing “automatic feedback, benchmarking and predictive help.”
The digital realities are providing many different opportunities, and an organization has to focus on their value proposition to move to this new environment. Business architecture helps the organizations understand where they are today, and more importantly, where they need to get to. This is causing a rapid shift and adoption in business architecture.

“What discipline is required to deal with the digital transformation? Clearly, it is business architecture and business analysis.” said Mike.

“One new challenge is that business architecture has traditionally stressed business and not technology,” explained Mike. “While this was appropriate in the past, given digital transformation and how technology enables business, we need to revisit this. It really is about the new opportunities that digital is providing to the business. It is about both [the business and the technology], and we need to integrate these perspectives together in order to provide the best advise to our enterprises.”
While the new path is filled with many different roads, organizations will need to understand how they can leverage the new direction to drive business transformation and business success. Business architects will need to be good at understanding strategy, their organization’s value proposition, capabilities, and initiative planning and mapping to help their organization navigate this new opportunity.
“We (architects and analysts) understand our organization’s core value and strengths, and we can help evaluate transformation scenarios, the viability of options, and how a given direction affects our core value proposition, our mission, and culture,” said Mike. “We have the opportunity to help organizations evaluate options, narrow them down and achieve their objectives to bring the biggest bang for their buck.”
For those looking to stay on top of the digital age, there is no shortage of information. 
“Every day I see new things,” shares Mike. He suggests that to keep up with the changes underway, professionals continue to read the latest online articles; attend conferences like BBC; participate in webinars; engage with associations like the Business Architect Guild and IIBA to gain access to the latest insight, industry publications, and resources.
Join Mike at this year’s BBC to continue to explore this essential and dynamic topic of relevance to all business analysis and business architecture professionals.  

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